GREEK REVIVAL TOY HOUSE

Designing for the Toughest Audience of All: First Graders. CAD students were tasked with the design and construction of the chipboard playhouses, while the designers were responsible for the branding, package design, instructional brochures and physical packaging to house the oversize toys. (They also completed branded magazine ads.) The whole process of conceptualizing, designing and fabricating took roughly a month. Given the amount of labor involved — from creating the CAD templates to creating a cohesive visual identity — teamwork was essential.